Startup Growth Structure

Build the foundational structures and strategies needed to scale your startup effectively and sustainably in competitive markets.

Startup team planning growth strategy with business model canvas and scalable process design

Scale Your Startup Effectively

The journey from promising startup to established business is filled with challenges. Many startups with exceptional products and passionate teams still struggle to scale effectively, often due to structural and strategic gaps that become apparent only when growth accelerates.

Drawing on my 25 years of executive experience, including leading digital transformations and scaling technology businesses, I provide founders and startup leaders with the frameworks and strategies needed to build sustainable growth structures. Unlike traditional consultants who offer generic advice, I bring practical insights from having personally led and scaled businesses across multiple industries.

My approach focuses on creating the right foundation for your unique business model and growth trajectory. I work directly with founders and leadership teams to implement scalable processes, refine business models, and develop go-to-market strategies that can support rapid growth without sacrificing quality or burning out your team.

Key Components

Business Model Refinement

Analyzing and optimizing your business model to ensure it can scale profitably, with clear value propositions, revenue streams, and customer acquisition strategies.

Scalable Process Design

Creating operational processes and systems that can handle increasing volume without proportional increases in complexity or cost, allowing your business to grow efficiently.

Funding Strategy

Developing a strategic approach to funding that aligns with your growth objectives, whether through bootstrapping, venture capital, strategic partnerships, or other financing options.

Go-to-Market Planning

Creating comprehensive strategies for market entry or expansion, including customer segmentation, positioning, channel development, and marketing approaches tailored to your specific market.

Success Stories

Digital Marketplace Launch

Industry: Automotive Technology Result: Successful Market Entry

I led the strategic planning and execution for the launch of a digital dealer-to-dealer marketplace that became a key growth driver for OPENLANE. By developing a focused go-to-market strategy that prioritized establishing dominance in core markets before expansion, we created a sustainable growth model that balanced customer acquisition with operational capabilities. This approach allowed the business to scale effectively while maintaining service quality and building a strong market position.

SaaS Business Transformation

Industry: Enterprise Software Result: 100%+ YoY Revenue Growth

At Interactive Intelligence, I was responsible for the cloud product line (CCaaS) that grew revenue from 40% to 100%+ year-over-year while simultaneously increasing profitability from -20% gross margin to over 60% in three years. This transformation required creating scalable operational structures, refining the business model, and implementing processes that could support rapid growth. The strategies implemented became the foundation for the company's successful transition to a cloud-first business model.

Ready to Scale Your Startup?

Schedule a consultation with Tom Fisher to discuss how his 25 years of executive experience can help your startup build the structures needed for sustainable growth.

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